Telling restaurant stories | Since 2017

Results That Matter
Lazy Fox | 3-Month Organic Instagram Performance

1,120
Link Taps (+22,300%)

⬆15,1K reached (+16.8%)
⬆8,9K profile views (+31.9%)

⬆61.5% new audience reach
446K ContentViews

trusted by

The Viewfinder – Meet Aoife

I grew up in restaurants. I know the panic of a quiet Friday night and the energy of a packed Saturday service. That experience shapes everything I do as a hospitality marketing strategist.

For the past 8 years, I've specialised in strategic social media for restaurants, translating the emotional connection of food into content that builds loyal customers, not just followers. Based in Helsinki, I work with restaurant owners who recognise that quality marketing is a strategic investment in their brand's future.

How can we work together

Monthly Social Media Management
€650 + VAT per month (3-month minimum)

Strategic Instagram management for restaurants that want sustainable growth, not just viral moments.

What's included:

  • 3 professionally shot and edited posts per week

  • 4-5 Instagram stories per week

  • All content creation and photography (captured during service for social content)

  • Community management (DMs and comments)

  • Monthly performance reporting and tactical strategy adjustments

For restaurant owners who understand that quality marketing is an investment in their brand's future.

Additional Services

Marketing Audit — €300 + VAT
Comprehensive review of your current social presence, competitor analysis, and strategic recommendations. Delivered as an actionable plan ready to implement. 1-week turnaround.
Ideal for restaurants wanting strategic direction without ongoing management.

Strategy Session — €700 + VAT
2-hour deep-dive session (in-person in Helsinki or via Zoom) covering annual content planning, problem-solving, and a strategic roadmap with clear action steps.
For restaurants requiring comprehensive strategic planning beyond monthly tactical reviews.

Photography & Content Creation — €250 + VAT (half-day) | €500 + VAT (full-day)
Professional food and restaurant photography for hero images, menus, and websites. 18 final edited images delivered.
Dedicated styled shoots separate from social content photography are included in monthly retainer.

Still Posting Into the Void?

Let's turn your Instagram into something that actually fills tables.